E-Travel
Liberty’s online travel insurance store in Hong Kong, rebuilt from the ground up.
The problem
Liberty’s old site for buying travel insurance online was hard to use, and it showed in sales.
What I did
I led a rebuild of the quote-and-buy flow. I worked with the sales team to learn what customers needed, tested the design with users, and gave the developers detailed mockups. New features included covering a family and individual travelers on a single policy.
Later, I added tools that let the business set broker commissions and discount codes without waiting on IT.
The result
Sales jumped in the first three months after launch, far above the same months a year earlier.