Hey there, I’m CoryPrincipal Product Manager at Agoda

Product leader who puts AI to work

I turn complex ideas into simple products, with data behind every decision and value at every step.

See what I’ve built with AI
Portrait of Cory Nitschelm
Principal Product Manager at Agoda

AI in practice

Built with AI

I use AI to ship real products, at work and on my own projects. Here’s what that looks like.

About me

I’m a product leader based in Bangkok, and I put AI to work. I’ve spent ten years shipping digital products in insurance, fintech, travel, and consumer apps, and I’m currently a Principal Product Manager at Agoda.

My focus now is practical AI: finding the repetitive work a team shouldn’t have to do, and turning it into products people actually use. At Agoda, that means Claude skills I build and share with colleagues, and my team’s automation, now rolling out globally. On my own time, it’s the assistant, apps, and sites on this page.

I still start where I always have: with the user, the data, and the smallest version that proves the value.

What I do

My newest focus is putting AI to work. Behind it is experience ranging from in-depth research to determine consumer need and create a product roadmap to managing a regional team of Product Owners.

  • AI Implementation

    Find the repetitive work in a team or product and put AI to work on it, from Claude skills and automations to products built around AI.

  • Product Management

    Understand market landscape, create product roadmap, and follow through with the team until it ships.

  • Product Research

    Source, coordinate, and facilitate in-person and online user interviews and synthesize results.

  • Workshop Facilitation

    Plan and execute workshops to facilitate idea sharing and/or product alignment.

Work experience

I started my career in the USA, moved to Hong Kong in early 2018, and relocated to Bangkok in 2020. Additional info can be found on my LinkedIn profile.

  1. – Present

    Principal Product Manager

    Agoda · Bangkok

    Lead Agoda’s Supply Opportunity product area: supply digital marketing, an in-house CRM, and the data science models behind Supply’s core KPI.

  2. – Jan 2025

    Senior Product Manager

    Agoda · Bangkok

    Led Payouts in Agoda’s Fintech group, the systems that pay hotels and travel partners worldwide, with a team of 22+ engineers across four scrum teams.

  3. – Jun 2022

    Assistant Vice President – Digital Product

    Liberty Mutual Insurance · Bangkok

    Managed a team of Product Managers in Thailand and Vietnam. Responsible for the overall positioning of IT Product in these two countries.

  4. – Nov 2020

    Digital Product Manager

    Network Guard · Hong Kong

    Was responsible for managing ExpressVPN, a popular and well-known VPN app, on iOS and macOS. Also responsible for cross-platform user acquisition.

  5. – May 2020

    Digital Product Manager

    Li & Fung · Hong Kong

    Conducted research and created roadmap for a new app that will reinvent how fashion brands do early line planning.

  6. – Oct 2019

    Digital Product Manager

    Liberty Mutual Insurance · Hong Kong

    Managed the entire Southeast Asia digital presence of the Fortune 100 company’s A&H division.

  7. – Aug 2018

    Project Manager

    Liberty Mutual Insurance · Hong Kong

    Launched several digital products with high visibility while providing consultation on SDLC practices for the region.

  8. – Jan 2018

    Systems/User Interface Lead

    Liberty Mutual Insurance · Portsmouth, NH, USA

    I led front-end development & UX design on a B2B time-tracking application.

  9. – Apr 2017

    Process Analyst

    Liberty Mutual Insurance · Dover, NH, USA

    I was integral to shaping the workflows of business-IT communication in a less than year-old business venture.

  10. – Jul 2016

    Digital Strategy Analyst Intern

    Liberty Mutual Insurance · Dover, NH, USA

    Consulted on the team’s use of digital tools such as SharePoint and consulted on Agile practices.

  11. – May 2015

    Ethernet Technician

    UNH InterOperability Lab · Durham, NH, USA

    I started my career testing devices utilizing Ethernet for adherence to IEEE 802.3 Clause 28 standard for Auto-Negotiation.

My skills

Here are some of the things I can do.

  • Product Management
  • Product Strategy
  • Payments
  • Artificial Intelligence (AI)
  • Stakeholder Management
  • Data-driven Decision Making
  • A/B Testing
  • Data Visualization
  • Leadership

How can I help you?

Ask me anything about my work. You can use the form or email me.

Emails to hello@ go to my AI assistant, and I read every conversation. How it works