Hey there, I’m CoryPrincipal Product Manager at Agoda

Product leader who puts AI to work

Ten years shipping products across the US and Asia. Now I build with AI, at Agoda and on my own time.

See what I’ve built with AI
Portrait of Cory Nitschelm
Principal Product Manager at Agoda

AI in practice

Built with AI

I use AI to ship real products, at work and on my own projects. Here’s what that looks like.

About me

I’m a product leader based in Bangkok, and I put AI to work. I’ve spent ten years shipping digital products in insurance, fintech, travel, and consumer apps, and I’m currently a Principal Product Manager at Agoda.

My focus now is practical AI: finding the repetitive work a team shouldn’t have to do, and turning it into products people actually use. At Agoda, that means Claude skills I build and share with colleagues, and my team’s automation, now rolling out globally. On my own time, it’s the assistant, apps, and sites on this page.

I still start where I always have: with the user, the data, and the smallest version that proves the value.

What I do

My newest focus is putting AI to work. Behind it are ten years of product work, from user research and roadmaps to leading a regional team of product managers.

  • AI Implementation

    Find the repetitive work in a team or product and put AI to work on it, from Claude skills and automations to products built around AI.

  • Product Management

    Map the market, set the roadmap, and follow through with the team until it ships.

  • Product Research

    Recruit users, run interviews in person and online, and turn what they say into clear findings.

  • Workshop Facilitation

    Plan and run workshops that get teams sharing ideas and agreeing on what to build.

Work experience

I started my career in the USA, moved to Hong Kong in early 2018, and relocated to Bangkok in 2020. More on my LinkedIn profile.

  1. – Present

    Principal Product Manager

    Agoda · Bangkok

    Lead Agoda’s Supply Opportunity product area: supply digital marketing, an in-house CRM, and the data science models behind Supply’s core KPI.

  2. – Jan 2025

    Senior Product Manager

    Agoda · Bangkok

    Led Payouts in Agoda’s Fintech group, the systems that pay hotels and travel partners worldwide, with a team of 22+ engineers across four scrum teams.

  3. – Jun 2022

    Assistant Vice President, Technology

    Liberty Mutual Insurance · Bangkok

    Built and led the IT product team in Thailand and Vietnam, set product direction for both countries, led a regional API program for partners, and set up the WE@Liberty diversity and inclusion group.

  4. – Nov 2020

    Product Manager

    Network Guard · Hong Kong

    Managed the ExpressVPN apps for iOS and Mac, and the cross-platform strategy for turning free trials into paid subscriptions.

  5. – May 2020

    Product Manager

    Li & Fung · Hong Kong

    Led research and set the roadmap for a new app that used data and machine learning to help fashion brands plan upcoming collections.

  6. – Oct 2019

    IT Product Manager

    Liberty Mutual Insurance · Hong Kong

    Owned the digital presence of Liberty Mutual’s accident and health insurance business across Southeast Asia, and advised Liberty’s operation in India on adopting Agile.

  7. – Aug 2018

    Project Manager

    Liberty Mutual Insurance · Hong Kong

    Launched several high-profile digital products and advised teams across the region on software delivery practices.

See 4 earlier rolesHide earlier roles USA, 2014–2018
  1. – Jan 2018

    Systems/User Interface Lead

    Liberty Mutual Insurance · Portsmouth, NH, USA

    Led UX design and front-end development of an absence-reporting web app for Liberty Mutual’s employer benefits business, and presented it to the company’s chief information officer.

  2. – Apr 2017

    Process Analyst

    Liberty Mutual Insurance · Dover, NH, USA

    Joined Liberty Mutual’s Technical Development Program, a rotation program for new graduates, and shaped how business and IT teams worked together in a new business venture.

  3. – Jul 2016

    Digital Strategy Analyst Intern

    Liberty Mutual Insurance · Dover, NH, USA

    Advised the team on digital tools like SharePoint and on Agile practices.

  4. – May 2015

    Ethernet Technician

    UNH InterOperability Lab · Durham, NH, USA

    Started my career testing Ethernet devices against industry standards (IEEE 802.3).

Certified Professional Scrum Product Owner I (PSPO I), Scrum.org. View certificate (opens in a new tab)

Studied Information Systems & Business Analytics and Management at the University of New Hampshire.

Runner-up at Liberty Mutual’s Ignite innovation hackathon and at the University of New Hampshire’s Data Jam.

Featured in The Washington Post as the founder of Coupler.

How can I help you?

Ask me anything about my work.

Email hello@ and my AI assistant replies within minutes. I read every conversation, and anything it can’t answer comes straight to me.

Email my assistant How it works